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Business Analytics

Our 8-course, 32-credit online Master of Science in Business Analytics degree prepares you to become a data-driven thinker and develop or sharpen your ability to interpret complex data and guide your organization to making more informed and actionable decisions. Progress through your studies according to your schedule with as much or as little support as you need.

Key features of our Master of Science in Business Analytics include:

  • Use the scientific method to plan and execute hypothesis driven analysis.
  • Develop a strong background in research design structure and approach.
  • Cover a range of statistical models, providing you flexibility to tackle both tactical and strategic business issues with many different data types.
  • Acquire data mining skills to harness insights from large and complex data sets.
  • Prepare yourself to leverage social media and other online sources to enhance marketing and business operations.
  • Capstone project allows you to solve real world problems including projects from your employer.


Foundations of Data Management

Foundations of Data Management provide students exposure to fundamental data management skills used in modern information systems that support various operational and functional areas within a business organization. Topics covered in the course has an emphasis on how data is fundamentally identified, organized, described and managed as the most valued asset within an organization. Course emphasis is also on applied learning of concepts and skills for relational data modeling and querying. This course will help prospective Data Science and Analytic business professionals to develop and apply data management skills that will be essential to the success in subsequent coursework.  

Foundations of Statistical Analysis

This course provides students with a foundation in statistical basic statistical analysis, focusing primarily on descriptive univariate statistics. Topics addressed in this course include variables and their properties, measurement scales,  descriptive analyses of continuous and categorical variables, Central Limit Theorem, univariate and bivariate estimation, and hypothesis testing logic and procedures. Students will be exposed to hands-on computational examples using R and SPSS as they learn how to apply the various statistical concepts covered in this course to real-life business situations.

Research Design & Analytic Planning

This course will endow students with a foundation in basic concepts comprising research design and analytic planning, as looked at from the perspective of applied business analytics. The topics covered in this course include the continuum of data--information--knowledge, an introduction to the sampling theory, an overview of the concept and the application of statistical significance, confidence intervals and statistical inference, and an introduction to the key tenets of statistical impact measurement. Lastly, students will also be given an overview of the step-by-step process of analytic planning.

Prescriptive & Predictive Analytics

This course will offer Business Analytics students with a broad base introduction to multivariate statistical methods, with particular emphasis on explanatory and predictive techniques. The commonly used dependence and interdepence techniques are discussed, including linear and logistic regression, decision trees and select machine learning approaches. The course is focused particularly on topics relating to technique selection, result interpretation and translation of analytic outcome into decision-guiding insights.

Topics in Statistical Inference

As data analytic technologies became more advanced, it became progressively easier and easier to executve sophisticated analyses; also, as the volume of the available data exploded, more and more analyses began making use of very large sample sizes. Those trends have a direct impact on the validity and reliability of outcomes of statistical analyses, the investigation of which is the focus of this course. More specifically, in this course the students will take a closer look at topics such as the impact of sample size on statistical significance, and the relationship between practical materiality of findings and the more abstracly framed statistical significance.

Data Visualization

This course focuses on the effective communication of data analysis and its insights and implications. Students will learn the principles and techniques for information visualization and representation as well as verbal and written communication. Students will develop proficiency in several of the latest tools for visualization. Students will use real-world business scenarios to gain experience designing and building data visualization and communication.  Best practices will be highlighted and students will receive tailored individual coaching and feedback sessions to accelerate skill improvement.

Data Governance, Laws & Ethics

This course introduces students to the current and emerging topics and considerations addressing the issue of data governance, usage and security; furthermore, this course also investigates the ethical and legal right and responsibilities of data analysts, and delves into questions that emerge from developing, storing, analyzing and using data.  Issues including intellectual property, data ownership, storage security and safeguards as well as the human impact of using data are investigated; case studies and scenario explorations in a range of industries from consumer products and retail to government and social justice are used to illustrate and apply the concepts discussed in class, with the goal of preparing students to manage these often grey issues during their career.

Capstone: Marketing Analytics

Digital marketing including social media and web-based advertising have fundamentally transformed how goods and services are marketed and sold today. The strategic aspects, performance metrics and business value of social media and digital marketing analytics will be explored. Each student will develop a capstone project that will include collecting, analyzing and developing insights from social media and/or digital marketing data in an industry and business of interest to them. Faculty will work to pair students with partner companies to supply data and business challenges to use as the foundation of the capstone project. Students will be required to deliver their analysis and communicate their results to their partner company sponsor as well as their faculty and peers.

Earn More

In 2016 the median salary for a qualified Senior Business Analyst was $82,323.
Earn the salary you deserve with a Master’s of Business Analytics from Merrimack.


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Talk to an Application Specialist today for more information about how the online Data Science and Analytics programs can help you achieve your professional goals at:  978-208-4007

What Students Are Saying

“As a new manager with expanding responsibilities at times I’m faced with resource constraints.  The Data Science program has given me the ability to support my team by taking on some of the analytic work when we have resource constraints.  Not only am I gaining a greater understanding of analytics, but I am able to apply my new knowledge every day in the workplace.”

Will Lindsey

Manager of Analytics, Blue Cross and Blue Shield of North Carolina

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