This course introduces students to the fundamentals of exploratory data analyses, broadly defined here as review of the available/focal data, and extraction of descriptive characteristics with the goal of generating valid and reliable insights. The course covers the basic data due diligence and curation considerations, key data preparatory steps, and offers an overview of a general descriptive data analytical framework. Analytic approach-wise, the course addresses analyst-led exploration utilizing classical statistical techniques, as well as automated data mining applications, while addressing topics of statistical inference, statistical significance, and outcome validity and reliability. Lastly, the course combines conceptual overview of the focal concepts and statistical reasoning, while also providing hands-on introduction to the practical side of data exploration. The general instructional approach used in this course is one that casts exploratory data analyses in the context of the data –> information –> knowledge continuum that underpins extraction of decision-guiding insights out of the available data as a way of answering business questions.