Retail & Marketing
Personalized, relevant and predictive customer engagement at every touch point in consumers’ purchase journeys requires accurate data curation and integration. Retailers need data scientists who can manage the volumes of data already in play and then turn it into actionable information.
Predictive analytics is influencing creative brand direction like never before to keep companies ahead of competitors. Similar to retail, predictive data that can influence consumers at every stage of their purchase journey is why the marketing industry is heavily investing in data engineers and scientists.
– CIO, Adweek